A mascot can act as the face of your business, sports association or organization. With the help of a fictional character, one can create engagement in both children and adults. In today's marketplace characterized by social media, positive engagement can be a huge boost to the popularity of your business. Combining the right message with the right mascot will create a community around the brand that is difficult to compete with.
Benefits of using mascot:
The fire bear Bjørnis is designed to meet children's needs for care and safety in the event of fire and other accidents, and give children and adults good advice on fire protection. Bjørnis started out as an idea and a desire to have something to give to children and young people in a desperate situation after a fire or accident. Firefighter Rikard B. Heimen liked the idea and decided that this was something he was going to get - and the fire teddy bear was created. The teddy bear was named Bjørnis after the nickname of the now retired firefighter Bjørn Hellan who first got the idea of the teddy bear.